About Us

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Pu Luong is not a destination we discovered.
It is a place we have lived with, walked through, and learned from — season by season.

Pu Luong Eco Tours was created by local people who know this land not as a product, but as a living landscape of forests, villages, and traditions. For us, Pu Luong is not about highlights or “must-see” spots. It is about rhythm — of rice terraces, weather, footsteps on forest trails, and daily life in remote Thai villages.

We work quietly, and we work locally.

Who We Are

We are a small team of local guides and coordinators based in Pu Luong and Northern Vietnam.
Our guides are not performers or scripted storytellers. They are people who grew up here, who understand when to walk, when to rest, when to speak — and when silence says more than words.

We specialize in private and small-scale trekking experiences, designed slowly and carefully, based on real conditions: weather, trail difficulty, village life, and the pace of each traveler.

How We Travel

We do not operate mass tours.
We do not rush itineraries.
And we do not believe that more destinations mean a better journey.

Our tours are built around:

  • Multi-day trekking through forests and terraced landscapes

  • Visits to remote villages that still live outside mass tourism

  • Cultural immersion that is respectful, unforced, and natural

  • Flexible itineraries shaped by your pace, not by schedules

Each journey is customized. No two trips are the same — because no two travelers are.

Responsible by Nature, Not by Slogan

Supporting local communities is not a marketing concept for us — it is how our work exists.

We collaborate directly with:

  • Local homestay families

  • Village porters and guides

  • Small food providers and drivers

Your journey creates real income and genuine exchange, without disrupting local life or turning culture into a performance.

Who Our Tours Are For

Pu Luong Eco Tours is a good fit for travelers who:

  • Seek nature, walking, and quiet landscapes

  • Value authenticity over comfort and speed

  • Prefer private or small-group experiences

  • Are curious, respectful, and open-minded

Our tours may not be suitable if you are looking for:

  • Luxury resorts or fast-paced sightseeing

  • Fixed schedules and large group tours

  • “Instagram-style” travel with staged experiences

We believe the right journey begins with the right match.

Why Travel With Us

Because we live here.
Because we walk these trails ourselves.
And because we choose quality, care, and integrity over volume.

If you are looking for a deeper way to experience Pu Luong — one that moves at a human pace and leaves space for connection — we would be honored to guide you.

Behind every journey is a personal choice. This is ours.

Pu Luong Eco Tours

Local journeys. Quiet paths. Real encounters.

Founder’s Note

Pu Luong Eco Tours began not as a business plan, but as a personal journey.

Before organizing tours, I spent years walking the trails of Pu Luong — sometimes guiding travelers, sometimes walking alone, often simply listening. Listening to the forest, to village elders, to the rhythm of daily life that still exists beyond modern tourism.

Over time, I realized something important:
Pu Luong does not need to be “developed.”
It needs to be understood.

That understanding shaped the way we work today.

I chose not to build a large company, not to sell fixed packages, and not to follow the race of mass tourism. Instead, I chose to remain small, local, and flexible — working with people I trust, in places I know deeply.

Each journey we design reflects this choice.
We walk when walking feels right.
We pause when the land asks us to slow down.
And we adapt — because nature and people never move according to rigid schedules.

If you travel with us, you will not be treated as a customer.
You will be welcomed as a guest — and sometimes, simply as a fellow walker.

Pu Luong has taught me that meaningful travel is not about how much you see, but how present you are while moving through a place. My hope is that, through our journeys, you experience Pu Luong not as a destination, but as a moment of connection that stays with you long after you leave.

Thank you for taking the time to read our story.

VIC DOAN— Founder, Pu Luong Eco Tours

Meet the Team

Behind every journey is a small group of people who live here and walk these paths every day.
Our team is made up of local guides and coordinators who know Pu Luong not from maps, but from lived experience.
They guide with care, patience, and respect — adapting each journey to the land, the weather, and the people they meet along the way.
Together, they help create journeys that feel personal, grounded, and quietly meaningful.